About Us

Our Story

Founded by Ethan Tom Jacquemin, Justsjoy began with a simple observation: the digital marketplace is often cluttered with low-quality goods and unpredictable shipping times. Based in the heart of Belgium, Ethan envisioned a bridge between European design standards and American manufacturing excellence.

What started as a small passion project in Belgium has grown into a cross-continental retail operation. Today, Justsjoy.shop is a specialized department store dedicated to serving the United States market by combining international vision with local American efficiency.

Why We Are Different

Unlike many online retailers that act as “middlemen” for overseas factories, we have built our foundation on direct partnerships. We work hand-in-hand with established manufacturers across the United States. This allows us to cut out unnecessary markups while maintaining a rigorous standard of quality that “fast-fashion” or generic platforms simply cannot match.

Curated Selection: Our “Joy-First” Process

We don’t believe in selling everything—we believe in selling the right things. Our selection process involves:

  1. Direct Sourcing: We vet every US manufacturer for ethical labor practices and material quality.
  2. Utility & Aesthetics: Every item in our store is tested to ensure it solves a problem or enhances your home environment.
  3. Feedback Loop: We constantly update our inventory based on real-time feedback from our American customers.

Local Logistics: Fast & Reliable

Trust is built on the doorstep. To ensure your orders arrive quickly and safely, we operate two strategic fulfillment centers within the United States:

  • West Coast Hub: Located in California, servicing our Western and Pacific Northwest customers.
  • East Coast Hub: Located in Pennsylvania, ensuring rapid delivery to the Atlantic and Midwest regions.

By keeping our inventory on US soil, we eliminate long customs delays and provide you with transparent, trackable shipping for every order.

Our Quality Commitment

Before any package leaves our California or Pennsylvania warehouses, it undergoes a 3-point inspection:

  • Visual Check: Ensuring the product matches our high aesthetic standards.
  • Functionality Test: Verifying that the item works exactly as described.
  • Secure Packaging: Using eco-conscious materials to ensure your “joy” arrives in perfect condition.

Meet the Team

While our founder, Ethan, leads the strategic vision from our headquarters in Belgium, our boots-on-the-ground team in the USA handles the logistics, quality control, and customer success. We are a diverse group of retail experts, logistics specialists, and customer advocates united by one goal: making your shopping experience seamless.

Contact us:
Email: [email protected]
Support Hours: 9:00 AM – 6:30 PM (EST, Mon – Fri)